How to make your business

Social-Media savvy

At Two Heads Design & Marketing we like to try and make things as easy as possible for our clients.

Within the past five years, the importance of creating and maintaining a social personality for your business has become nothing less than essential, with potential clients now using sites like Facebook and Twitter to find out what your company is really like.

'What do I want my Facebook to say about my business,' and 'How am I going to use it as a marketing tool'? are important questions to ask yourself when venturing into the world of Social Media.

Our parent company, WPS Media, has a wealth of knowledge when it comes to setting up businesses with social identities. Social Media is a great way of communicating with your existing clients and generating new ones, and WPS Media do this by constantly feeding audiences thought-provoking articles and news relating to their clients as a means of maintaining that all-important client-customer relationship.

To help, we've whittled things down to some key facts and tips on how to get the most out of Social Media and how to use it to win new customers. We hope we can help your company in reaching new customers in a variety of new ways.

The 'Do's and Don'ts' of Social Media

DO - Ask questions on your wall

Facebook users love nothing more than to be heard. Their opinion counts, especially when it comes to the possibility of gaining their business. Interacting with your followers is of the upmost importance when it comes to planning your Facebook content. After all, they've already expressed an interest in your business enough to click 'Like'. Let them be heard.

DO - Talk about new or uncommon features of your business

If you are using Facebook or Twitter to market a new service your company is offering, grabbing the attention of your fans can be hard; you are obviously making a plug, and they know it. Make yours stand out from the crowd by picking an element about it that they wouldn't usually find in the marketplace and make sure they carry on reading.

DO - Mix up the content

By this, we mean use videos, content, photographs, blog posts, testimonials, anything that will capture the interest of your fans on a multitude of platforms. Blogging has become increasingly popular in the past five years, with companies using this method of communication as a way of promoting happenings within your business, new products, and daily life in your position.

By tweeting or sharing interesting news stories that relate to your industry, you are showing that you are a business that up to date with the latest happenings, and that you're also a reliable source to go to find out such news!

DON'T - Be afraid to get personal

We're by no means suggesting you should start posting pictures from the office party. But posting pictures from interesting events your company has been involved in is a nice way to show fans that you are extremely proud of your company. It also creates a level of friendship with your fans by the fact that you want to share these images with them.

DON'T - Overcomplicate your updates

The best policy when updating your Facebook or Twitter feed is to keep it short and snappy. Being presented with a paragraph-long status update is not going to catch the attention of your fans to the same effect that a two-lined update will. If you do have some exciting news about your business to share, determine the USP of that news piece and state it in an update, entice the user to want to know more.

DON'T - Forget your LinkedIn page

LinkedIn is the world's largest professional network with over 120 million members and growing rapidly. It's also a great way to spread the word of your company's credibility. Request LinkedIn recommendation from happy customers willing to provide testimonials.

We hope you have found this guide useful. It's not exhaustive, but might have given you a few extra ideas. If you'd like help with managing your businesses Social Media on a daily-basis, please feel free to contact us to discuss.

Darron Hartas
Managing Director